Senior digital product and brand designer, based in Fremantle. I work with agencies and purpose-driven organisations, bringing honest thinking and considered craft to their brand and digital design experiences.

About me

I’m Bryce. I’ve been working in UX, UI and brand design for over 15 years, across startups, government agencies, NGOs and a fair bit in between.

Over that time I’ve come to believe that considered design builds trust. Trust that a brand is honest, that a product will be supportive and reliable, and that someone actually thought carefully about their experience. When people feel these things, they form a real connection and tend to want to hang around.

It’s also taught me that good design needs to be communicated, not just made. A lot of my work is listening, asking the right questions, and helping people understand why a decision matters, not just what it looks like.

How I work

Clarity

Good design removes confusion. I work to make complex things simpler, in the way something looks and in the way it works.

Accessibility

Accessibility isn’t a constraint or an edge case. It’s the foundation of everything I produce, and the principles behind it make design better for everyone.

Restraint

I favour clean, focused design over noise and complexity. Knowing what to leave out, and helping clients get there, is one of the most valuable things a designer can do.

Sustainability

Thoughtful design from the start creates systems that scale, adapt and stay consistent, making things more efficient and easier to maintain over time.

Who I work with

Agencies

I work alongside agency teams as an experienced designer, providing specialist support on brand and digital projects or extra capacity when your team is stretched. I adapt to your process, work remotely and deliver to the standard your clients expect.

Purpose-driven organisations

I work directly with businesses, startups and organisations as a design partner — helping shape and execute brand and digital work that reflects who they are and supports where they’re going. If you’re building something meaningful and want a considered, experienced perspective alongside you, I’d like to hear about it.